Effective on January 1, 2020
For our purposes, “Consumer” refers to an individual who visits and interacts with a third party website or application, such as a website operated by a Publisher (as further defined below) on which the individual indicated an interest in a particular product or service and provided contact information in response to a form or questionnaire, as well as browsed or otherwise interacted within such sites.
WHAT WE DO
OUR RELATIONSHIP TO CONSUMERS
We have three types of Clients who access, use and interact with our Platform in different ways, as follows:
“Publishers” are companies who are accessing and using the Services to create Universal LeadiDs (as further defined below) on their own web site(s) or platform(s) (“Publisher Platforms”).
“Queriers” are companies who generate data on their own or receive data from another party with a Universal LeadiD or other identifiers (“Identifiers”) and desire to verify and/or append certain attributes to the Identifiers by querying our network. A Querier can also be a Publisher.
“Partners” are companies who work with Purplelab to provide supplemental services to Publishers or Queriers through our Services, either by incorporating certain aspects of our Services, or by integrating with our Services. Partners may contribute their own data or access data via APIs, SDKs, web related services. In some cases, we may use Partner pixels, cookies, scripts or tags alongside our Script.
HOW WE COLLECT, STORE AND USE CLIENT DATA
If you enter information into an open text field within a form on a Publisher Platform, our Services automatically encrypt that information using a cryptographic hash function which makes it infeasible for anyone, including us, to store, retrieve, reverse-engineer, or utilize the information that you volunteered.
We collect and encrypt the following categories of information:
When we provide our Services to our Clients, the Platform facilitates the capture of data from unique consumer events, which includes, but is not limited to, lead history information, the URL where a consumer event occurred, Publisher’s account number, Publisher name, referrer URL, and information that is entered by website visitors/end users of Publisher Platforms (“Event Data”). Our Clients also may provide to Purplelab additional information in their possession, such as conversion data, or Consumer information and/or Identifiers, through a query or batch file (“Contributed Data”). We do not retain, use, or disclose Event Data or Contributed Data for any purpose other than to provide the Services specified in our contract with our Clients. For our Clients utilizing the Services, certain “Derived Data” may be returned as requested by a Client. Derived Data are derived from, but do NOT include or expose Event Data or Contributed Data. Derived Data may be (i) related to an Event associated with a Universal LeadiD (for example, Lead Age, Data Integrity, TCPA Disclosure Match Status, Lead Origin, and Lead Velocity); (ii) related to a consumer associated with an Identifier; or (iii) associated with any aspects of Contributed Data (as defined above).
COOKIES AND RELATED TECHNOLOGIES
Cookies are small data files that are served by our platform and stored on your device. They enable your device to be identified when you move between different websites and applications. Our Clients may choose to use this information as part of our Services. We may also drop cookies from our Clients for the purposes described above. You can choose to configure your web browser to refuse any or all attempts to serve a cookie, at your discretion.
You can find out more about how cookies work and how you can control them by going to various websites offering helpful information, such as allaboutcookies.org or networkadvertising.org.
The following categories of your personal information may be shared with Clients, including Partners, Publishers, or Queriers for our business purposes:
Internet or other electronic network activity information;
Professional information; Education information; and
Inferences regarding preferences or other characteristics.
The following categories of personal information may be shared with Clients, including Partners, Publishers, or Queriers for monetary or other valuable consideration:
Inferences regarding preferences or other characteristics.
A Client may provide certain additional information in its possession, such as conversion data, Identifiers, and/or other Consumer PI (“Contributed Data”) when utilizing certain aspects of our Services. If any Contributed Data is provided by a Client, this information is utilized solely to generate applicable Purplelab derived data (which does NOT contain your name or other contact information) associated with that query. We rely solely on our Clients to have secured the proper permissions from Consumers or other sources where they have been provided with the Contributed Data.
CONSUMER CHOICES AND HOW TO OPT-OUT
We recognize how important online privacy is to Consumers, and we support the following options for Consumers to control or opt out of certain collection and disclosure of information:
Opting out of Internet-based advertising. Our Clients may use certain insights gained by the use of our Platform to tailor the advertising Consumers see on our Clients’ websites. We do not deliver advertising on our own, including targeted advertising. Consumers may be able to opt-out of Interest-based advertising by our Clients either through options provided through the websites Consumers visit and interact with, or by using an industry-wide opt-out tool, such as: Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/ National Advertising Initiative (NAI): http://www.networkadvertising.org/choices/ Please note that in some cases, Consumers will still see advertisements after opting out; these advertisements may just not be tailored to the Consumers’ interests.
Opting out of cookies and beacons. If a Consumer does not want cookies placed on the Consumer’s device at all, the Consumer can adjust the device’s browser settings to display a notification before any cookie is placed. Browser settings may also be changed to refuse all cookies, or only third-party cookies. Likewise, the Consumer can remove any cookies that have already been placed on the device. Please note that settings may need to be adjusted on each browser and device used by the Consumer.
Avoiding certain websites. A Consumer may avoid the collection and use of certain information by not visiting Publisher Platforms that utilize our Services. Consumers must consult the privacy policies of the websites they visit to determine whether our Scripts or Services are used on those websites.
CALIFORNIA CONSUMER PRIVACY RIGHTS
California law provides California residents with the following privacy rights:
Right to access personal information: Individuals exercising this right may request access to the categories and specific pieces of their personal information we have collected in the prior 12-month period. Individuals exercising this right may receive their personal information, when provided electronically, in a readily-useable format. Right to deletion: Individuals exercising this right can ask us to delete their personal information we have collected, though we may be permitted to retain personal information for certain purposes. Right to disclosure: Individuals exercising this right can receive additional information regarding the sources from which we collect information, the purposes for which we collect and share personal information, the information of theirs we hold, and the categories of parties with whom we share their information. Right to opt out of sales: As permitted by applicable law, we may share your personal information for monetary or other valuable consideration (under California law, this is considered a “sale”). You may opt out of such a “sale” of your personal information to third parties. You can exercise your right to opt-out here: Do Not Sell My Info. Right to be free from discrimination: Users may freely exercise these rights without fear of being denied goods or services. Currently, this law specifically applies to California residents, but Purplelab will respond to requests to exercise your rights which we receive from any resident of the United States. If you are a resident of California or the United States, and would like to exercise one of your rights, please contact us at privacy@PurpleLab.com or through our main website at PurpleLab.com. You may designate an authorized agent to request the exercise of one or more of these rights on your behalf. Please note all consumer requests are subject to verification and there may be circumstances where we do not honor your request, as permitted under the law. We may verify your request by asking for additional information about how you found out about Purplelab, who referred you to Purplelab to make a request (which Publisher, Querier or Partner referred you to us) and which websites you made the same requests to; and we will need to be able to verify with that Publisher or Partner as to the validity of your request first. If you are using an authorized agent, such requests are subject to the same criteria.
In addition to the specific disclosures of data related to our Platform described above, we may also disclose or share data collected by our Platform under the following circumstances:
As required by appropriate third parties, including government and law enforcement authorities, if we have a good faith belief that disclosure of such data is reasonably necessary to (i) satisfy applicable law, regulation, legal process, or an enforceable governmental request; (ii) enforce our agreements with Clients, including in the course of investigation of potential breaches of such agreements; or (iii) detect, prevent, or otherwise address fraud, security, or technical issues; To protect against harm to the rights, property, or safety of PurpleLab, our Clients, Consumers, or the public, as required or permitted by law; In the event we go through a business transition, such as a merger with, or acquisition by, another company; or the sale of all or a portion of our assets, we may disclose data to the party or parties involved in preparation for, and as incident to, such business transition; and To aggregate data for reporting, analytics, and other business reasons, including to promote or describe the use of our Services and Platform.
INFORMATION SECURITY AND RETENTION
We use security measures to protect against unauthorized access to and unauthorized alteration, disclosure, and destruction of data collected, processed, and stored by our Platform. These security measures include firewalls; encryption; internal reviews of our data collection, storage, and processing practices; obligations of confidentiality; and restrictions on logical and physical access to data. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that information will remain secure under all circumstances. In the event we utilize third party services in the provision of the Platform, we rely on those third parties’ representations and warranties. We retain information we collect through the Platform indefinitely, or as required by applicable law.
Our Services are limited to companies who are interested in a formal business relationship. We do not knowingly collect, maintain, disclose, or sell information from individuals who are under 16 years of age, and no part of our Platform is designed to attract people under the age of 16. Protecting the privacy of children is very important to us. If we obtain knowledge that a Client or Consumer is under the age of 16, we will take steps to remove that individual’s information from our databases.
INDEPENDENT SERVICE PROVIDER
Our Platform (including our Services) is intended for use solely within the United States of America and is directed to Clients solely located in the United States of America. We make no representation that the Platform is appropriate or available for use in locations outside the United States. Unless otherwise expressly stated, all marketing or promotional materials found on or accessible through the Platform are intended to be directed to individuals, companies, and other entities located in the United States.
QUESTIONS OR COMMENTS